Husqvarna
Husqvarna is a world leader in outdoor power products and are also one of the leaders in cutting equipment for the construction and stone industries.
Husqvarna's product offering
Husqvarna's product offering covers a wide spectrum of applications for consumers and professional users within three product areas:
- Forestry
- Chainsaws, clearing saws and accessories
- Lawn and garden
- Walk-behind lawn mowers, garden tractors, riders and other wheeled products, as well as portable products such as trimmers, hedge cutters and leaf blowers
- Irrigation products and garden tools for the consumer market under the Gardena brand
- Construction
- Machines and diamond tools for cutting concrete and stone
The market
The global market for Husqvarna's consumer and professional products is estimated at approximately SEK 150 billion (€16 billion) annually. North America accounts for approximately 60% of this market, Europe for more than 30%, and the rest of the world for less than 10%.
Demand is driven overall by the general economy, the level of activity in the forest and construction industries, and private consumption of household capital goods. Average annual growth in global demand is estimated by Husqvarna at 2-3% in terms of volume over a business cycle. Strong local variations may occur as a result of weather conditions, primarily regarding garden equipment.
